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Marketing Optimization in the Digital Age (Free Webinar)
February 16, 2012 at 1 pm ETWith the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age. The opportunity for interactive marketing goes beyond individual social applications to enhancing a variety of marketing channels throughout the customer experience - playing a key role in the customer's journey to making a purchase. Join Mark Battaglia, CEO of ThinkVine, and Bob Gilbreath, Entrepreneur in Residence at CincyTech, to learn how you can integrate digital strategies into your customer lifecycle to increase ROI.
The Consumer is King: Optimizing your Marketing Mix to Improve ROI (Free Webinar)
February 28, 2012 at 2 pm ETYou've heard it before - the consumer is in charge. They have more CHOICE and more VOICE than ever. They are no longer consuming information in a vacuum but from multiple channels, and often times, simultaneously, making it more difficult to reach and engage them in a meaningful way. This increasing power of the consumer coupled with the rapid pace of technology makes it more critical than ever for marketers to spend their marketing budget in the most effective and efficient way. Join Lora Cecere, Altimeter Analyst, and Damon Ragusa, ThinkVine Founder and Chief Strategy Officer, to learn how you can use what you know about your consumers to develop the right cross-channel marketing strategy.
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