CINCINNATI, OHIO (April 14th, 2009)
ThinkVine, a marketing planning & simulation software
provider, announced that it has secured $1.85 Million in Series B
financing. Draper Triangle and DFJ Portage co-led the round, which
also included participation from Draper Fisher Jurvetson,
CincyTechUSA and Fort Washington Capital Partners.
The company's second round of funding caps a year of double digit
revenue growth, tripled headcount and an expanding Fortune 500
customer base. ThinkVine will use the funding to fuel sales &
marketing effort and bolster the R&D effort required to keep
ahead of the competition.
"ThinkVine's value proposition of delivering more efficient and
effective Marketing spending becomes even more compelling in a
tough economy. By injecting agility & responsiveness into the
planning process, we think the company is mapping consumer
marketing for the future," said Ed Chandler, Managing Director at
DFJ Portage.
About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies better
align marketing & advertising with consumer behavior. Our
application, The Emerging MarketplaceTM, simulates the interactions
between different mixes of marketing and consumers in a virtual
environment that mirrors the "real world." Built on an agent-based
modeling (ABM) framework, The Emerging MarketplaceTM lets marketers
run "what if" scenarios and turn marketing/media planning into an
iterative exercise versus a "one shot" approach. ThinkVine is
currently deployed in consumer packaged goods (CPG), food &
beverage, pharmaceutical, technology and other vertical
markets.
Email: pr@thinkvine.com
URL: http://www.thinkvine.com