ThinkVine Named a 2nd Straight Editor’s Pick by Consumer Goods Technology Magazine for 2011

ThinkVine Named a 2nd Straight Editor's Pick by Consumer Goods Technology Magazine for 2011

CINCINNATI, OHIO (January 26th, 2011) - ThinkVine, a marketing insight & technology company, announces that it has been named a 2011 Editor's Pick by Consumer Goods Technology Magazine's annual Reader's Choice issue.

ThinkVine helps marketers make smarter marketing investments across traditional media (TV, radio, print), emerging media (mobile, social & digital) and in-store promotion (price, account-specific, feature/display). Specifically:

• Ability to measure how emerging media influences offline purchases
• Ability to measure how different marketing impacts different people
• Ability to project the impact of marketing not used before
• Ability to derive relations between different media (cross effects)
• Access to an ongoing, web-based planning platform

"This year, ThinkVine grabbed our attention for its real-time marketing planning and simulation application. The company was selected as an Editors' Pick in 2011 for filling a need among consumer goods manufacturers looking to make better marketing investments in an uncertain economic climate. We look forward to following ThinkVine in its future endeavors," said Alliston Ackerman, Editor at Consumer Goods Technology (CGT)

"We are grateful for CGT's ongoing recognition of the innovation and success we're providing to our customers in the Consumer Goods space," said Damon Ragusa, President & CEO of ThinkVine. "Marketing planning continues to get more complicated and ThinkVine's technology is uniquely suited to help marketers determine what's working, what is not working and where else should we be investing in both traditional media channels and emerging digital media channels."

To read the entire 2010 Consumer Goods Technology Editor's Pick article, click here.