LegalZoom Chooses ThinkVine’s Marketing Simulation & Planning Platform

CINCINNATI, OHIO (September 16th, 2009)

ThinkVine, a marketing simulation & planning platform provider, announces that LegalZoom has chosen ThinkVine's tool to help identify and sustain the right marketing investments.

LegalZoom, an online provider of legal documents and other services, was looking for a better way to plan, forecast and optimize in the face of increased media fragmentation and ever-evolving consumer behavior. The company wanted a more agile approach to marketing planning beyond what traditional marketing mix analysis can provide, including a "what if" scenario planning capability that would allow them to revisit their plan as needed to make quick media adjustments.

"It was important for us to select a vendor that got media. There are a lot of firms that can build mix models, but ThinkVine stood out as one that spells out how each media buying decision fits into the grand picture," said Michael Turner, Chief Marketing Officer at LegalZoom.

"We're excited to help a rapidly growing company like LegalZoom maximize the ROI of their marketing investments by aligning how they communicate with their market to the demand-side drivers of their business," said Damon Ragusa, President & CEO of ThinkVine.

About ThinkVine Corporation
ThinkVine helps some of the world's most respected companies make smarter marketing investments. Our marketing simulation & planning tool reveals the future impact of different marketing plans on different groups of consumers. By taking a simulation approach, marketers can run an unlimited number of "what if" scenarios and turn marketing planning into an iterative & responsive process. ThinkVine is currently deployed in consumer packaged goods (CPG), food & beverage, legal services, pharmaceutical, technology and other vertical markets.

Email: pr@thinkvine.com
URL: http://www.thinkvine.com