Press Releases


ThinkVine Opens Offices in Chicago, Phoenix
Cincinnati, Ohio (May 1, 2012)

ThinkVine, a marketing mix optimization software company, today announced the opening of two new offices to support rapid business growth - one each in Chicago and Phoenix.  As ThinkVine continues to expand, the office openings are necessary to better support ThinkVine's operations in its product development and sales organizations.


ThinkVine Winner of 2012 Cincinnati USA Innovation Award
Cincinnati, Ohio (April 26, 2012)

ThinkVine, a marketing mix optimization software company, was honored at the Second Annual Cincinnati USA Innovation Awards held by the Business Courier and the Cincinnati USA Regional Chamber at Duke Energy Convention Center on April 17.  ThinkVine received top prize for "Outstanding Marketing Innovation" - one of eight awards given during the evening ceremony.


KBM Group Partners with ThinkVine; Adds Marketing Mix Modeling and Optimized Consumer Insights to Customer Engagement Solutions
CINCINNATI, Ohio (April 10, 2012)

KBM Group, the global leader in knowledge-based marketing solutions, has entered a strategic partnership with ThinkVine, a marketing mix optimization software company.


ThinkVine Partners with Acxiom to Offer Greater Marketing Optimization Capabilities to Customers
CINCINNATI, Ohio (February 16, 2012)

ThinkVine, a marketing optimization software company, today announced the addition of Acxiom® Corporation (NASDAQ: ACXM), a recognized leader in marketing services and technology, to its Value Added Reseller (VAR) program.  Acxiom will use ThinkVine's ThinkAhead technology in combination with its own proprietary insight and marketing expertise to provide its customers with greater depth into how to increase their sales volume, maximize ROI across all of their marketing investments, and establish a more agile and objective marketing planning process.


ThinkVine Secures $8 Million in Series C Funding Round
CINCINNATI, Ohio (January 10, 2012)

ThinkVine, a marketing optimization software company, announces that it has closed $8 Million in Series C investment. The funding includes new participation from Northwater Capital Management alongside existing investors Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.

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ThinkVine's Team Grows with New VP Customer Success and EVP Sales
CINCINNATI, Ohio (November 17, 2011)

ThinkVine announces the addition of Vice President Customer Success Darcy Hoffmann and Executive Vice President Sales Jeff Ross to its rapidly growing organization.

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ThinkVine adds new CEO to continue and accelerate growth
CINCINNATI, OHIO (October 20, 2011)

Leading marketing planning and mix optimization software firm adds an experienced growth-stage software executive as its CEO

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ThinkVine Releases New Version of its Marketing Optimization Software
CINCINNATI, OHIO (October 6, 2011)

Software recently cited by Forrester Research as highest scoring current offering in the Marketing Mix space improves speed to insight and adds capabilities that answer more questions for B2C marketers

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ThinkVine Named a Leader, Scores Highest Rated Current Offering in Independent Marketing Mix Modeling Report
CINCINNATI, OHIO (September 23, 2011)

ThinkVine, a marketing optimization software company that helps marketers optimize their return across all of their marketing investments including traditional media, digital & other emerging media and price & promotional offers, has been named a Leader by Forrester Research, Inc. in The Forrester WaveTM: Marketing Mix Modeling, Q3 2011.


ThinkVine Named a 2nd Straight Editor’s Pick by Consumer Goods Technology Magazine for 2011
CINCINNATI, OHIO (January 26th, 2011)

ThinkVine, a marketing insight & technology company, announces that it has been named a 2011 Editor's Pick by Consumer Goods Technology Magazine's annual Reader's Choice issue.


ThinkVine Teams Up to Win 2010 EXPLOR Award for Research Innovation
CINCINNATI, OHIO (November 16, 2010)

Case study highlighting how ThinkVine's predictive analytics technology along with Digital Research's best-in-class marketing research helped American Water innovate its new business development program takes top award at The Market Research Event.


ThinkVine Named a 2010 Editors' Pick by Consumers Goods Technology Magazine
CINCINNATI, OHIO (January 26th, 2010)

ThinkVine, a marketing simulation & planning tool provider, announces that it has been named a 2010 Editor's Pick in the magazine's annual Reader's Choice issue.


Digital Research & ThinkVine Return to Present “Grocery Shopper Behavior Q3 2009” on a November 18th Live Webinar; Recession Far From Over in the Minds of Shoppers
CINCINNATI, OHIO (November 11th, 2009)

Digital Research, a marketing research firm, and ThinkVine, an analytics services provider, will present the most recent findings in an ongoing quarterly series on how American consumers have changed their grocery shopper behavior.


LegalZoom Chooses ThinkVine’s Marketing Simulation & Planning Platform
CINCINNATI, OHIO (September 16th, 2009)

LegalZoom, an online provider of legal documents and other services, was looking for a better way to plan, forecast and optimize in the face of increased media fragmentation and ever-evolving consumer behavior.


ThinkVine Names Jamie Egasti, Former Folgers CEO, P&G Executive to Board of Directors
CINCINNATI, OHIO (July 14th, 2009)

Egasti is a 30-year veteran of Procter & Gamble. Most recently, he was named CEO of the Folgers Coffee Company, where he lead P&G's split-off of the $1.7B Coffee business and the transition to the J. M. Smucker Company.


Digital Research & ThinkVine to Co-Present “Grocery Shopper Behavior Q2 2009” on a July 15th Live Webinar
CINCINNATI, OHIO (July 1st, 2009)

The purpose of the study was to ascertain the current economic mood of consumers and how the economy has affected grocery shopper behavior in the United States.


ThinkVine Taps Industry Veteran Curt Stenger as VP, Analytic Services
CINCINNATI, OHIO (June 3rd, 2009)

Curt will be responsible for scaling the support organization around the company's platform technology and managing the company's Analytic Services practice.


ThinkVine Secures $1.85 Million Series B-Round
CINCINNATI, OHIO (April 14th, 2009)

Draper Triangle and DFJ Portage co-led the round, which also included participation from Draper Fisher Jurvetson, CincyTechUSA and Fort Washington Capital Partners.


ThinkVine Announces General Availability of its Marketing Simulation and Planning Tool
CINCINNATI, OHIO (March 31st, 2009)

Over the past 3 years, ThinkVine has built, market tested and sold its Marketing Simulation & Planning tool into Fortune 500 companies in response to requests for a more insightful, responsive approach to marketing analysis and planning.


Gartner Names ThinkVine a Consumer Goods "Cool Vendor" in 2009
CINCINNATI, OHIO (March 19th, 2009)

The 2009 research report highlights four vendors from around the world whose technology helps Consumer Goods manufacturers improve revenues while decreasing costs.


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