
"This year, ThinkVine grabbed our attention for its real-time marketing planning and simulation application. The company was selected as an Editor's Pick in 2011 for filling a need among consumer goods manufacturers looking to make better marketing investments in an uncertain economic climate." said Aliston Ackerman, Editor at Consumer Goods Technology (CGT)

"[ThinkVine] provides a simulated environment to allow marketers to gauge the impact of different marketing plans on different groups of consumers."

"We have more data on consumers today than ever, but do we really know more about how to market to them than we did 25 years ago?"

"It's a question every marketer asks: What's the best mix of activities to drive the most sales?"

"Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation."

"With product mix changing, fewer high-end products selling, private label gaining share, and consumer brands under attack, it's time to arm for war."

"A new study offers insights on changing grocery shopping behaviors as a result of the recession, including which food and beverage categories are proving most and least susceptible to brand abandonment and which consumer segments have been most and least affected."

"Predictive Modeling by ThinkVine Indicates One Brand Would Never Close Sales Gap"

"Montgomery, OH-based technology start-up ThinkVine LLC closed a $1.85 million funding round this month as venture capitalists around the globe slowed their investment and fundraising activities."

"Gartner names ThinkVine 1 of 4 "Cool Vendors" in Consumer Goods 2009."

"Inspiration for the next Coca-Cola or Unilever marketing campaign might come from a computer game that looks an awful lot like The Sims."
For more information about ThinkVine's Analytic Services or to
have a conversation about your research needs, please contact
us.
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