Advertising Research Foundation Webinar

April 1, 2010 • 12:00-1:00PM EST

Overcome Media Fragmentation with Next-Gen Marketing Planning Tools

Presented by: Jeff Mills - ThinkVine Corporation

Today's Chief Marketing Officers (CMOs) need better planning tools to keep up with the fragmentation of media and pace of change of today's dynamic marketplace. On April 1, 2010, please join ThinkVine CEO Damon Ragusa and VP of Marketing, Jeff Mills for the latest on Marketing Optimization technologies. Hear case studies from brands with marketing budgets ranging from $10 Million to $80 Million on how they are using these cutting edge planning tools. Speakers will answer critical questions such as:

• How do simulation tools accurately project marketing scenarios?
• What is the optimal mix of my marketing dollars?
• What is the ROI of each marketing outlet?
• What would happen if I moved a large portion of my budget into an emerging media vehicle?

Also, learn why marketing simulation technology is giving consumer goods companies the ability to know the ROI of a marketing plan before the investment is made; test and learn from an unlimited number of detailed "what if" scenarios; and test new media that has not been tried before. Join this informative Web seminar and learn more today!

Registration
ARF Members: Free / Non-members: $199
Register via My ARF