So, what is marketing science?
Marketing science is a hybrid discipline that blends marketing research, economic theory, and statistical techniques.
At ThinkVine, marketing science is our core competency. We leverage a variety of marketing science techniques to help clients find answers to challenging marketing questions. These techniques include choice modeling, econometrics, game theory, simulations, demand forecasting and various multivariate statistical techniques.
Our Marketing Science capabilities are conveniently organized around the key strategic and tactical areas that support marketing decisions. Click the practice areas on the chart below for examples of the kinds of techniques we use.
Client Examples
The following links provide examples of some of our work with clients:
Satisfaction and Loyalty
Retention and Churn
Product Mix Optimization
Acquisition Modeling
Channel Optimization
Response Analysis
Advertising Effectiveness
Demand Estimation
Pricing Decisions
ThinkVine Pricing Research Solutions
The multidisciplinary demands of pricing research makes it well suited to a marketing science approach. Read more about our pricing capabilities.
