ThinkVine is committed to helping our clients leverage marketing insights to make better, more informed decisions. To this end, we often incorporate the results of our analyses into customized decision support applications. Our clients use these tools to evaluate business strategies and to test “what if” scenarios.
Applications include:
Product Design Optimization.
Evaluates various combinations of product features, functions and service levels.
Price Sensitivity Analysis.
Estimates the impact of a price change on sales volume, revenue and profitability. Also evaluates the impact of other products’ price changes.
Market Response Simulation.
Analyzes potential business strategies to evaluate short-term and long-term market impacts.
Channel Optimization.
Explores product, service and marketing mix configurations to maximize channel effectiveness.
Brand Equity Analyses.
Simulates the impact of key business strategies and external events on brand awareness, share and profitability.
Agent Based Modeling.
In addition to traditional analytic methods, ThinkVine also incorporates advanced modeling techniques into its tools and applications. Genetic algorithms, neural networks, agent based modeling and other cutting edge techniques now make it possible for clients to gain even more insights.
 |
 |
For more information about our Decision Support capabilities, please contact: Info@ThinkVine.com.
