Satisfaction and Loyalty
Retention and Churn
Product Mix Optimization
Acquisition Modeling
Channel Optimization
Response Analysis
Advertising Effectiveness
Demand Estimation
Pricing Decisions
1.
Challenge:
A leading provider of satellite subscription services was suffering from excess customer churn.
Action:
ThinkVine helped them identify at-risk customers and reverse the overall subscriber attrition rate.
Result:
The retention programs were targeted at the identified at-risk subscribers and decrease overall churn by 8%.
2.
Challenge:
A large travel agency requested assistance in the improvement of their direct marketing program effectiveness.
Action:
ThinkVine evaluated campaign history and product usage to generate direct marketing targets in travel and automobile-related services.
Result:
The program generated a 20% improvement in response rate to the client's direct marketing campaign.
3.
Challenge:
Optimize a channel strategy for one of the world's top branded products.
Action:
ThinkVine delivered a decision support tool for the analysis of disparate sources of sales and market research data.
Result:
Increased the effectiveness in developing sales and marketing collateral as well as improving their positioning as experts in managing the specific channel.
4.
Challenge:
Help our client identify and understand the drivers of cross-channel purchasing behavior.
Action:
ThinkVine gathered information from multiple sources and ran a consumer simulation model.
Result:
Improved strategic planning by gaining important insight in how various marketing components are related from one sales channel to another.
5.
Challenge:
Some of client’s revenue opportunities were under-performing as a result of ineffective pricing.
Action:
ThinkVine created a decision tool and economic models that use advertising billing data to simulate advertiser reactions to changes in pricing.
Result:
The tool is utilized to optimize advertising rate structures to maximize profitability while maintaining advertising levels.
6.
Challenge:
Client needed to understand the relationship of consumer usage behavior and customer satisfaction to overall loyalty.
Action:
ThinkVine created a construct around key drivers of loyalty among competitors, to generate a landscape of the consumer credit card industry.
Result:
Client was able to optimize customer service expenditures around those issues that had the greatest impact on customer value.
7.
Challenge:
A market-leading enterprise software company needed to restructure their pricing.
Action:
ThinkVine designed pricing and bundling configurations that satisfied functional requirements dictated by the market.
Result:
The resulting multi-tiered product configuration scheme and user interface are now selling points of the software package and enables users to incorporate flexible tiered-pricing models.
8.
Challenge:
A major public utility wanted to give its customers the ability to select from a variety of optional services.
Action:
ThinkVine generated a three-dimensional segmentation solution based on value, needs, and ability to pay.
Result:
The utility now offers services appropriate to all of its residential customers, including a value-based approach
